Get Ready for the Trunk Show(down)!
Being someone that is new to retail, I was not aware of the existence of trunk shows until I began working at Mar-Lou. Now, if you’re anything like I used to be, the words “trunk show” didn’t ring any bells of excitement in me.
My immediate mental image was of a giant trunk, a man in a nice suit, and lots of pretty shoes… and I wasn’t far off. You may be thinking a trunk show is simply a ploy to get you to walk into any given retailer’s store. Trunk shows are great for retailers, it’s true. Trunk shows are also AMAZING for customers.
Why, you ask?
Here’s the basic layout of a trunk show in the shoe world: shoe vendor arrives, shoe vendor brings an array of shoe samples (mainly styles the retailer doesn’t carry), and shoe vendor spends time interacting with customers, answering questions about the brand, specific shoes, etc. The shoe vendor is there as an expert on whichever brand he or she is representing.
Trunk shows are awesome for you, the consumer, because you’re getting the inside scoop on a brand you love, or maybe even a brand you’ve never heard of and want to know more about before you buy. If you like a shoe you see at the trunk show, you can even order it! You get to see shoes you may not have been aware of from a brand that you already love!
I’m guessing if you’re reading this post, it’s because you’re a customer, you’re thinking about becoming a customer, or you really love shoes . . . or you’re bored (possibly) at work (no judgment).
No matter the reason, assuming we’re all shoe-lovers here, trunk shows are fantastic for this reason alone: what’s better than someone bringing tons of fabulous shoes and laying them out in front of you to see, touch, ask about and order?
If this post got you excited or at least slightly intrigued about Trunk Shows, you’ll be happy to know we’ve got a couple in the works! Come on in on Saturday, October 10th! We’ ve got a Clarks Rep coming to Mar-Lou with lots of lovely shoes to show.
Adding to all this trunk show excitement, on November 8th, our wonderful Rep from Munro American, John Brown, will be at Mar-Lou with his trunk of amazingly comfortable, stylish Munro shoes. You won’t want to miss this one, so mark your calendars!
Let’s all start getting educated and (most importantly) excited about what we’re putting on our feet!
Web/Social Media Administrator for Mar-Lou Shoes