Today is not just any Friday – it’s a celebration of the 46th annual Earth Day!
Earth Day was inspired by the initiative to make our world healthier, and to make humans more aware of what we’re putting into it. The first Earth Day was celebrated on April 1, 1970. The Earth Day movement serves to better our world as a whole. Coincidentally, Kalso Earth Shoes (which also serves to better our world as a whole, in my humble opinion) was launched on the same day exactly 46 years ago.
What you probably didn’t know about Earth shoes is that they are designed with a lot more in mind than simply style. Anne Kalso, the creator of the Earth brand, became immersed in the practice of yoga. Anne firmly believed the all-around wellness yoga inspires is not just for the body, but for your entire being, mental and physical.
While studying yoga in Santos, Brazil in 1957, Anne noticed the incredibly aligned, straight posture of the Brazilian inhabitants. As she watched the natives walk through the sand she noted something about their footprints: the Brazilians heels made deeper imprints in the sand than their toes. These footprints reminded Anne of a familiar yoga pose. Tadasana, or mountain pose, is achieved by standing with your back straight, arms at sides or above your head, and feet rooted firmly to the ground from heel to toe.
Tadasana is the root of most standing yoga poses. Mountain pose encourages proper, supported posture, open airways and a feeling of grounded-ness, or connection, to the earth.
Anne began walking as the Brazilians did, and she observed a positive change in her posture and breathing. Anne began to wonder what would happen if she made shoes that encouraged the proper posture and support found in Tadasana.
Thus, Earth Shoes was born.
It took years for Anne to create her first shoe that, “takes into consideration all the natural demands of the foot and body”. (earthbrands.com). Who would’ve guessed an activity primarily practiced barefoot would inspire a line of footwear?
Yoga reminds us to be present. Not thinking ahead or behind, but to be appreciative of each moment. Likewise, Earth Day serves as a reminder to do our part to protect the world (and each moment) we live in. This Earth Day, let’s try to be more mindful of the world and everything we put into it – including our attitudes, fuel emissions and cute, comfy footwear.
Mar-Lou’s heart lies in making people happy, comfortable and confident in their own shoes – no matter the foot size, shape or ailment. This philosophy reverberates from the front of the store, starting with our sales associates, to the back of the store where the rest of our team works hard to keep business flowing smoothly and customers happy.
We wouldn’t be who we are today without our customers and the Cleveland community. Cleveland holds a special place in the heart of this business, and the Ungar family uses every opportunity presented to give back to the city that’s watched Mar-Lou grow and thrive throughout the past 58 years. As we find ways to give back, we know none of our donation events would be possible without the kind-hearted community that resides in the Cleveland area.
April is Autism Awareness month, and we couldn’t think of a more worthy cause to be a part of. Promoting research and funding to improve the lives of those affected by Autism is a cause that is near and dear to our heart, and the heart of our vendor, Alegria Shoes. With help from Alegria Shoes and Milestones Autism Resources in Cleveland, we hope to make this April a month to remember.
100% of the profit from every Alegria shoe
purchased at Mar-Lou
will be donated to
Milestones Autism Resources
from April 14th thru April 24th.
Milestones Autism Resource serves to “improve the lives of individuals on the autism spectrum by educating, coaching and connecting the autism community with evidence-based information.” (milestones.org).
Follow us on our social media pages to keep up with the event and to learn more – #MarLouForMilestones #Alegrianation.
To learn more about Milestones Autism Resources click here.
To donate directly to Milestones Autism Resources click here.
To view our collection of Alegria Shoes click here.